CheckMEND SERVICE ADDRESSES ONLINE AUCTION SITES’ PROBLEMS
Need for Stronger Solutions Underscored by eBay Counterfeits Ruling in France; US Decision Imminent
Gloucestershire, UK, July 2, 2008 – In light of the recent legal ruling in France resulting in a $63 million fine against eBay for selling counterfeit luxury goods, the global issue of product authenticity among online auction sites has been brought sharply into focus. Cybercrime and “e-fencing” are serious matters in the US as well, costing consumers an estimated $4 billion annually. A judge in the US is due to rule at any time on a similar case brought by Tiffany.
This threat was identified eight years ago by the founders of CheckMEND.com, an online property validation service, who have compiled what is now the world’s largest database of counterfeit and stolen goods with more than 100 million records. A simple online search (or “check”) allows auction sites, consumers and manufacturers to validate the authenticity of a product for less than a dollar.
Adrian Portlock, founder and CEO of CheckMEND, has been in the business of identifying dubious goods sold online for nearly a decade and is an expert in this area, having worked extensively with law enforcement and government organizations. He said, “If you strip away the smoke and mirrors, this is a simple argument about whether online auction sites should be pro-active in policing the property being sold on their sites, and this issue is not going to go away. No system is ever going to be perfect at identifying all questionable items, but you have to start somewhere. CheckMEND is the most comprehensive system of its type, recommended by eBay in the UK when buying a mobile phone.”
A short demo of the CheckMEND system can be viewed at www.checkmend.com.
CheckMEND is a commercial service provided by Recipero Limited, a specialist aggregator of information. Based in Gloucestershire, UK, Recipero provides services to a range of blue chip clients and government organizations. The data on the CheckMEND database is checked over 1 million times a month by hundreds of approved organizations from more than 40 countries worldwide. For more information, visit CheckMEND at www.checkmend.com.